Bollywood’s action hero Akshay Kumar and one of India’s billionaire businessmen Raj Kundra have come together to launch a new home shopping TV channel, Best Deal TV. The channel will be a 24×7 celebrity driven home shopping channel, which will go on air this month.
Being linked with Akshay Kumar in the past hasn’t stopped Shilpa Shetty’s husband Raj Kundra to join hands with the actor to come forward and introduce a business with such a unique concept in India. According to them home shopping is a $4 billion industry and because every household in India owns a Television set this venture will be more profitable than opening an E-commerce website.
Reportedly the channel Best Deal TV will have celebrities selling their own products that will fall under the price range of Rs. 2000-6000. Raj Kundra is of an opinion that his products will have great value for money and what people will find on their channel they won’t find it anywhere else in the market.
When asked about taking such a bold step out of his zone Akshay Kumar responded, “In my career of 25 years I have always been a risk-taker be it stunts, choice of my films or my decision to do multiple films in a year. This is a new kind of space I’m entering, which has a lot to do with home shopping, but has a celebrity factor attached too. Home shopping channels is a $4 billion industry so we thought why not be the first ones in India to do it with a celebrity angle?”
According to Kundra and Kumar coming from the same Punjabi background was a big factor for their relation. Both of them were more than willing to try this out together and as their language also matched it made things easier for them. Best Deal TV will witness a pan-India launch this month.
On his acting work front Akshay Kumar is working with actorSidharth Malhotra and Jacqueline Fernandez for their upcoming movie Brothers. His recently released film Baby fared well in the box office and was loved by the masses and the critics.