Amitabh Bachchan who continues to rule Bollywood from the past four decades credits his career and his longevity to his love for his work and the strength to keep going.
On the occasion of Complan’s 50th Anniversary, Amitabh Bachchan who is one of the most reputable and credible endorsers in the country, has joined hands with FMCG Major Heinz India to launch the new-look packaging and new messaging of Complan, which now is Taakat Ka Naya Plan – Naya Complan.
Complan has signed Mr. Bachchan as one of the three celebrity brand ambassadors to unveil its new packaging.
“I feel very privileged to be a part of this innovative and thought-provoking brand campaign. I am looking forward to taking this professional journey with the team at Complan, and I am excited to see the response we will get from audiences to the new commercial and brand messaging for Complan.” stated Amitabh Bachchan during the launch.
Mr. Bachchan is also seen in the new commercial for Complan where he sports the look of a fictional character called Taakat Ka Bhoot, which he has been very excited about. Amitabh Bachchan in the new commercial will be seen in a white robe with flowing white hair.
This new character provides the consumers with a unique and lasting impression of the iconic Mr. Bachchan.
“Mr. Bachchan will bring immense credibility and memorability to Complan and the Taakat ka Naya Plan – Naya Complan brand message. We are absolutely confident that his association would only further enhance the brand’s equity and help us appeal to a wider audience. Also Amitabh Bachchan evokes a lot of trust and embodies strength.” stated Mrs. Seema Modi – Managing Director, Heinz India Pvt Ltd.