MUMBAI: Ek Tha Tiger is leaving no stone unturned when it comes to grabbing the attention of the audiences.

EK Tha Tiger has gone all out on its posters and advertisements; the latest novelty in the campaign is railway promotions like never before. Keeping in mind the fan following of Salman, Yash Raj Films has introduced a whole new approach to communicate and reach to their fans.

Salman Khan is promoting the action packed romantic film at 125 railway stations across India in the form of announcements. He has recorded a 15 second sound clip that’s being played as an announcement on the railway platforms.

This innovation by Yash Raj Films has been very well received as the railway commuters can’t stop raving about hearing Salman with his quirky humor while catching their daily train. “It was such a pleasant surprise to hear Salman Khan at the railway platform instead of the regular announcers one fine morning while rushing to work” said Bhavna Seghal, a daily rail user.

Released on the 15th of August, this Salman Khan and Katrina Kaif starrer, Ek Tha Tiger, is making all the right noise to break the box office records.

Listen to the announcement: