FICCI FRAMES: Yash Chopra’s Legacy To Be Carried Forward


MUMBAI: FICCI ‘FRAMES’, one of the most notable media and entertainment sector trades in India, will have its 14th Edition at the Renaissance Hotel and Conventional Centre, Mumbai from 12 – 14 March 2013.

FRAMES has unveiled its theme for this year — A Tryst with Destiny-Engaging a Billion Consumers. The 14th Edition of FICCI FRAMES will discuss ways to maximize the economic and creative potential of the media and entertainment industry in India. The event is likely to be attended by a large number of eminent personalities from the entertainment industry.

Last October, FICCI lost its much cherished Chairman – veteran filmmaker – Yash Raj Chopra.

The legendary filmmaker, Yash Chopra was appointed the Chairman of the Entertainment Committee of FICCI in 2002. Back then, it was for the first time that the committee was headed by a personality from within the entertainment business. For the many years that he was a part of the industry, Yash Chopra unearthed new composers, singers, writers, acting talent and helped the industry to reach great heights.

Yash Chopra is more than just a film-maker who marvelled us with his stories and characters. He became the quintessential voice of romance in Hindi cinema with his revolutionary way of portraying women and relationships in films. Not only did he make great films but, the “Corporatization” of Bollywood had its very origins in the pioneer efforts of the legendary film-maker. With his decades of experience in the entertainment industry, Yash ji became the voice that governments and organizations listened to on matters affecting to the fast growing Hindi film industry.

We hear that this year, FICCI will launch a special fellowship, in honour of the legendary director-producer to help young scriptwriters and film-makers to achieve their Bollywood dream.

“From March we will invite scripts and stories from young scriptwriters all over the country. We will choose 12 of them who would be mentored by veterans in the film industry,” Leena Jaisani, Head of FICCI’s Entertainment Division, confirmed.

“We will even invite some experts from outside the country. Workshops will be held with them in different cities where the shortlisted scripts would be fine-tuned according to the needs of the industry,” added Jaisani. “Once the young brigade is ready with their final script, the Yash Chopra fellowship will help them approach some of the best production houses in the country.”

The fellowship was planned entirely by Yash Chopra during his tenure. FICCI has decided to name the fellow ship after him as a tribute to the late producer-director. After 10 years of constant hard work and dedication at FICCI, the 14th edition of FRAMES will miss Yash ji dearly.