MUMBAI: Bollywood’s very own ‘Tiger’ Salman Khan who recently scored a six with “Ek Tha Tiger” at the box office is set to take up another ‘Tiger’ venture.

The actor has been roped in to endorse Britannia’s Tiger biscuits. Salman says he is happy with his latest tie-up.

“I am very happy to be representing a brand like Britannia Tiger as it reaches out to kids. The very mention of Britannia brings their famous jingle ‘ting ting ting ting’ to my mind. I really look forward to a happy and successful association,” the actor quoted.

The 46-year-old is considered to be a “great fit” for the brand, says Anuradha Narasimhan, category director, health and wellness, Britannia Industries Limited.

“We found a great fit for Britannia Tiger with Salman Khan – someone who is extremely passionate about fitness and a healthy lifestyle, and equally passionate about children and their association will take our brand to new heights,” said Narasimhan.