Bollywood Superstar Shah Rukh Khan who is the brand ambassador of Bengal, will now be promoting tourism of the state.
West Bengal has roped in superstar as the new face of tourism campaign. As per reports, the new TVC will be ready within next three months. West Bengal tourism secretary Ajit Ranjan Bardhan said, “We have decided to keep Shah Rukh Khan as a part of our new campaign which is being worked out. The new TVC will be ready within next three months,”.
Ogilvy & Mather (O&M) has been appointed for a three-year period with an annual fee of Rs 75 lakh to plan the new tourism campaign to attract tourists and also help in branding Bengal.
Shah Rukh Khan is the co owner of IPL team Kolkata Knight Riders is also a brand ambassador of the state.
“West Bengal’s tourism budget will be Rs.1950 crore in the coming three years and is pursuing new ventures and it is offering incentives for private players to set up hospitality projects in the state said Ajit Ranjan Bardhan.
Shah Rukh Khan who is the co owner of the IPL team also shares good bonding with West Bengal’s chief minister Mamata Banerjee.