Strong Word Of Mouth Lead To An Increase In The Number Of Shows for Trapped

Vikramaditya Motwane‘s ‘Trapped’ has been receiving outstanding reviews from cine-goers as well as critics over the weekend, and this has led to an increase in the number of shows in theaters across cities.

‘Trapped’ released along with three other films on Friday. The film is holding very well response. Tuesday footfalls have been better than Monday and Friday too.

Says RAJEEV CHAKRABARTI, CMO, INOX LEISURE LTD.,“The fact that word of mouth publicity is one of the most influential marketability tools, is definitely an example put forward by the film TRAPPED. The movie, which is unique in its genre (India‚Äôs first survival-thriller), targeted the right audience with its promotions, by developing the right messages both offline and online. Word of Mouth definitely gave the recognition the film deserved.”

Shibashish Sarkar of Reliance Entertainment says, “After receiving a great response from the critics, Trapped has been appreciated by the audience as well, over the weekend. It has been an encouraging trend, and we are thankful to our exhibitors for helping us with extra shows at these centers. We are happy to see this and hope the upward trend continues.”