[tps_footer]Seems like this is a season for clashes at the Box Office. Starting with Shah Rukh Khan’s Dilwale Vs Ranveer Singh–Deepika Padukone’s Bajirao Mastani, Akshay Kumar’s Airlift Vs Tushar Kapoor’s Kyaa Kool Hain Hum 3, Sunny Leone’s Mastizaade Vs R Madhavan’s Saala Khadoos, Sunny Deol’s Ghayal Once Again Vs Sanam Teri Kasam and this week we saw another clash with Katrina Kaif–Aditya Roy Kapur’s Fitoor Vs Pulkit Samrat–Yami Gautam’s Sanam Re.
Though there were so many clashes at Box Office, but this time, we will get to see two films belonging to the same genre, two intense love stories.
Fitoor and Sanam Re have both opened below the mark. The occupancies of both films are around 15% with Fitoor better in the metros and Sanam Re better at the other centres.
The opening for Sanam Re may not be good in terms of occupancy, but due to the wide release it can be a decent number against its budget and with consolidation over the weekend it can come out with a fair weekend. The film has opened far better than Fitoor in places like Gujarat, Rajasthan and CI.
Fitoor on the other hand should have big growth on Saturday. The film is costly and the growth should be around 50% which will take it to a good level.
Fitoor is an adaptation of Charles Dickens’ classic Great Expectations. Well we do have great expectations from the movie given its star cast featuring Katrina Kaif, Aditya Roy Kapoor and the versatile Tabu in lead roles.
The marketing strategy for Fitoor has been done well, it’s kept the film buzzing. From promoting Fitoor on Salman Khan’s Bigg Boss 9, and then Salman meeting Katrina on Comedy Nights Live sets during Fitoor promotions was like a cherry on the cake.
And of course not forgetting Katrina Kaif–Ranbir Kapoor’s alleged break-up did all the wonders to the film publicity. So the film has had a great promotion, now only depends on the Box Office numbers.
Coming to Sanam Re, the film is a love triangle between Yami Gautam–Pulkit Samrat–Urvashi Rautela. The film has been making headlines for Pulkit–Yami’s alleged affair. Though not forgetting the hot chemistry they share onscreen, and the music with one major hit song.
Fitoor released on around 1500 screens and Sanam Re at around 2000. Sanam Re has a heavy single screen screen while Fitoor is mainly a multiplex release. This should give Sanam Re the edge, but Fitoor seems a film for premium multiplexes which have the best collections in the evening.[/tps_footer]