Dhoom 3 has set the Box Office on fire and has set the record of being the highest earnings film ever in the history of Indian Cinema, leaving behind films like 3 Idiots, Bodyguard and Dabangg.
It has not only set this record at the domestic Box Office but has also picked up the same position in the worldwide business sector.
We are estimating a figure of about Rs 2627 million (262.7 crore) nett that the film has collected, so far which makes it an all time blockbuster.
The film directed by Vijay Krishna Acharya was released in about four thousand five hundred screens in India and about seven hundred fifty screens abroad on December 20, 2013.
The US-Canada and UAE-GCC circuits mostly contributed to the film’s earnings. The other overseas circuits included Australia and New Zealand.
Dhoom 3 has basically set an example of what a good planning can achieve. Yash Raj got together a perfect ensemble and the time of release of Dhoom 3 was so very perfect that it has a clear thirty-day run as there is no major release till January 24, 2014.
Also, with films like Dhoom 3 and Krrish 3, there is a strong brand association and a recall value to it, so pulling the initial crowds to the theatre is not too much of a task, sustaining the footprints is something one needs to look into. With the festive weekend and holidays, it’s not difficult for Dhoom 3 to achieve this.
If one remembers, Krrish 3 released on November 01, 2013 but then it could only manage a three-week clean run as on November 14, 2013 Goliyon Ki Raasleela Ram-Leela had hit the theatres thus dividing as well as diverging the audience.
All said and done, we are now waiting for Dhoom 4. Keeping in with the tradition, it will either star Shah Rukh Khan, Salman Khan, Akshay Kumar or Ajay Devgn.
Well lets keep guessing!
