[tps_footer]Sonam Kapoor attended the inaugural session of The 15th FICCI Frames 2014. She lit the inaugural lamp along with other dignitaries. The theme of this year’s FICCI Frames is Transforming Lives.

Several noted names from the Indian media and entertainment industry, including Harshvardhan Neotia – FICCI Vice President, Uday Shankar – Chairman, FICCI Media And Entertainment Committee and Chief Executive Office, Star India, Bimal Julka – Secretary, Ministry Of Information And Broadcasting, Patrick Suckling – Australian High Commissioner To India and Ramesh Sippy – Co-Chairman, FICCI Media And Entertainment Committee were also present on this occasion.

Sonam Kapoor attended The 15th FICCI Frames 2014 Inauguration wearing an Anamika Khanna ensemble. While Kajol attended a panel discussion at The 15th FICCI Frames 2014 wearing a pink Prabal Gurung dress looking chic.

The conference opened with the delegates discussing about the growth in the media and entertainment industry in 2013.

Uday Shankar said that the government has neither been able to leverage the impact mass media can have in India nor harness the power of media as an economic engine.

“The media industry is unique and despite the slowdown last year, the media and entertainment industry experienced a growth of four percent over last year and this is a testament to the tenacity of the industry,” stated Uday Shankar.

Uday added that this is not a sector whose value is measured just by the size of its financial contribution. Media and entertainment, he said, remains central to defining the direction of India’s social and economic path; its work remains key to the imagination and inspiration of a billion Indians every day; and its health will be central to the ethos and values of the society we collectively shape.

FICCI Frames, an annual conference where reforms, regulatory mechanisms and implementation of policies related to the media and entertainment world are discussed.[/tps_footer]