Fox International Channels has roped in Ratna Siriah as their new General Manager for their operations in Africa. The company had previously made several appointments to this position to up their level of activity in the African region. After multiple failures by previously appointed persons, Ratna Siriah’s appointment comes as a new hope for Fox International Channels. Ratna Siriah will be reporting directly to Adam Theiler who is Fox International Channels UK, Nordic region, Turkey and Africa’s EVP.
Ratna Siriah has immense experience and knowledge in the field of media operations where she has held leadership positions in both African as well as previously in India. She will be based at Johannesburg from where she will be assuming management of the regional operations. Some of the entertainment, sports and other channels operated by Fox network in Africa include – Fox, Fox Crime, FX, National Geographic Channel, Nat Geo Wild, National Geographic Gold, Fox Sports, Fox Sports 2 and Baby TV.
Fox International Channels EVP Adam Theiler states that the appointment of Ratna Siriah reflects the company’s ambition in Sub-Saharan Africa. Siriah brings a vigorous commercial approach to the market and an impressive ability to understand the needs of Fox’s fans, affiliate partners and advertisers. Her pure energy and enthusiasm for product driven growth is in line with the culture of FIC according to Theiler.
Adam Theiler further revealed that the company has invested in the best of Hollywood on Fox, blue chip event television on National Geographic and heart pounding live sport on Fox Sports, and they are thrilled to welcome a leader (Ratna Siriah) who can grow their portfolio and extend their reach across the continent. Ratna herself added that this is an amazing opportunity for her. She stated that Fox International Channels is a dynamic multi-media player and it operates the best brands in the industry and she is extremely excited about the opportunity.