Zee TV has added another feather in their cap by announcing its entry into the Indonesia Market. New offices have opened in Jakarta and Maria Liza Ginting has been appointed as Indonesia Country Head.
The company also announced the launch of Zee Bioskop Channel that focuses on Bollywood Blockbuster Movies. Zee Bioskop will showcase movies starring India’s most popular stars like Shah Rukh Khan, Salman Khan, Amitabh Bachchan, Kareena Kapoor, Deepika Padukone, Katrina Kaif, etc., all dubbed in Bahasa Indonesia.
Apart from the movies, the channel will have programming line-up such as Gelitik Senin, Selasa Tak Gentar, Kencan Bintang, Legendaris, Sinema Rasa Sayang, Sinema Perdana Jumat and Akhir Pekan.
Subhash Chandra, Chairman, Zee Entertainment Enterprises Ltd. (ZEEL) said, “Indonesia and India share a lot of similarities when it comes to culture, values and entertainment appetite, in addition to being maritime neighbours. Indonesia is economically one of the fastest growing markets with huge potential for Pay TV growth. I am confident these launches will flag off a new beginning for our venture and relationship between the two countries.”
“During the focused group research, we were amazed to see the massive response for our Bollywood content. ZEEL holds the largest Bollywood library, which will aid Zee Bioskop in setting new records in the viewership trend. Indonesia is definitely a key market for our APAC expansion plan and opening of Indonesia office is a first step towards that direction,” shares Sushruta Samanta, Business Head – Asia Pacific, Zee Entertainment Enterprises Ltd. (ZEEL).
“I am very proud to be a part of this prestigious Group and being instrumental in bringing this much-awaited entertainment channel of international standard, specifically customized for local audience. The initial response from our distribution partners has been very positive and I am sure the channel will live up to its tagline – Bollywood Banget that means Truly Bollywood,” stated Maria Liza Ginting, Country Head, Zee Entertainment Enterprises Ltd. (ZEEL).
Here’s wishing the entire team all the best!!