AccessIT signs Dickinson Theatres to Phase 2 digital cinema deployment plan


Mumbai: Access Integrated Technologies has brought on board Dickinson Theatres is as the first theatre chain to the previously announced Phase 2 Digital Cinema Deployment Plan for upto 10,000 screens.

Dickinson will convert 310 screens in 24 multiplexes across eight states including a concentration of 84 screens in eight locations in the greater Kansas City metropolitan area. The first eight screens to be included have been installed in Little Rock, AR at the Chenal theatre.

"AccessIT’s proven success over the last three years gave us the confidence to select them as our partner to take us into the digital era," said Dickinson Theatres president and CEO John Hartley. "We’re thrilled to be working with them on digital cinema including their alternative content and live event broadcast capabilities that we expect to be showing in our theatres."

"AccessIT is excited and proud that Dickinson Theatres will be the first exhibitor partner in our Phase 2 Deployment Plan," said AccessIT’s Media Services Group president Chuck Goldwater. "With more than 80 years of excellence in the exhibition business, Dickinson Theatres and John Hartley and his team have the experience, the vision and the passion to take full advantage of the benefits of digital technology as leaders in the industry."

Christie vice-president of entertainment Solutions Craig Sholder added, "Dickinson and AccessIT are great partners of ours and we’re delighted to continue to support the conversion to digital. With more than15 new movies slated for 3D release, our unique and proven 1.2" DLP Cinema technology offers brightness levels unsurpassed in the industry for the most compelling 3D experience. We’re enthusiastic to bring thelatest advancements to their theaters while still offering the lowest cost of ownership and best support in the industry. Dickinson’s passion and innovative spirit will set the pace for another successful 80 years."

AccessIT Digital Cinema is the industry-leading deployment program for Digital Cinema that provides the funding, operations and administration for the company’s studio-supported Digital Cinema roll out plans. Its Phase Two plan for up to an additional 10,000 screens over three years will provide networked, turnkey, Digital Cinema systems in conformance with DCI specifications, including AccessIT’s unique Library Management Server and Theatre Command Center software. The system will also include,digital projectors and JPEG 2000 media servers from a variety of vendors whose equipment is designed to meet the DCI specifications as well as a demanding set of performance and reliability requirements AccessIT developed through its success with the Phase One plan.