Arts Alliance Media inks partnership with Japan’s Broadmedia


MUMBAI: Arts Alliance Media (AAM) has inked a partnership with Japanese content and technical services company Broadmedia. The agreement will see AAM providing technology advice and support and also licensing software to Broadmedia as the Japanese company embarks on a digital cinema deployment plan.

AAM will utilise its extensive experience gained in rolling out a European digital cinema network to advise Broadmedia on a wide range of digital cinema issues, including equipment selection and integration, systems architecture and the logistics of a digital cinema rollout. Broadmedia is currently establishing and building on relationships with exhibitors, distributors and manufacturers both in Japan and worldwide.

A significant part of the deal involves Broadmedia licensing AAM’s proprietary software solution, encompassing a Theatre Management System (TMS) to centrally manage content scheduling and playout in a complex, and the Back Office Software, which tracks the location and configuration of digital cinema hardware. AAM’s technology also includes comprehensive reporting solutions, meaning circuits are able to easily track and report on content playout and keys, as well as full reporting and reconciliation of VPF (Virtual Print Fee) data.

Broadmedia will also benefit from Arts Alliance Media’s NOC (Network Operations Centre) software, which is a system providing real-time fault and error reporting of equipment and software within the field, enabling faults to be proactively repaired, often remotely. The NOC software also encompasses a trouble ticketing solution, allowing issues to be tracked, allocated and resolved, as well as providing a knowledge base to engineers.

Arts Alliance Media COO Fiona Deans said, "This strategic partnership is a significant step into the Asia-Pacific market for AAM, and we look forward to sharing insights with our partners in Broadmedia, as well as using our European learnings to ensure the best possible digital cinema offer in Japan. Broadmedia’s extensive experience in content and technology in the market will also allow AAM to use their learnings to benefit our European digital cinema network."

Broadmedia CEO Taro Hashimoto added, "We saw how AAM are the clear market leaders in Europe, and as such believe that they have the skills and experience to be the best strategic partner for us in Japan. Our partners in Japan can benefit from the research and development already undertaken by AAM in Europe, so that exhibitors can deploy and maintain digital systems with maximum efficiency and ease."