MUMBAI: AT&T has launched a new AT&T Music application that combines the most popular mobile music services – song and album downloads, streaming radio, song match, lyric search and an enhanced music player – into a single, cohesive experience for AT&T mobile phones.

The service is available first as a download on three of AT&T’s quick messaging phones, delivering the tightest integration of mobile music services available to this category of devices.

Within one mobile broadband application, subscribers to AT&T Music can listen to 40 commercial-free genre radio stations; customize unlimited personal radio stations; use song match to identify the tune by holding their phone up to music playing on the radio, TV or elsewhere; search for lyrics to identify song title and artist; preview, buy and download songs and albums straight to their phone; and listen to personal music saved on their mobile device, including the ability to create and manage playlists and find music by artist, album, song or genre.

“We’ve long been a leader in mobile music and have been at the forefront in evolving the category to offer some robust experiences, but those experiences have largely been available though separate applications. We recognized a need to create a ‘no dead-ends’ experience that weaves together all of the most popular music services, so customers don’t have to jump in and out of different applications depending on how they want to access mobile music,” said AT&T Mobility and Consumer Markets senior vice president of data and voice products Mark Collins.

AT&T plans to enable full song and album downloads through direct deals with Sony Music Entertainment, EMI Music and indie music distributor The Orchard.

The new AT&T Music experience is available on the LG Xenon, Samsung Solstice and Samsung Impression. AT&T plans to make the service available as a download on additional handsets soon and will begin preloading the service on devices beginning this summer.