MUMBAI: Bon Jovi will be the first artist ever to appear across the many brands of NBC Universal in a Artists in Residence partnership. In the exclusive agreement, Jovi’s music/appearances/performances will be widely seen and heard across the multiple brands and platforms of NBC Universal. The announcement was made by NBC Universal Television Entertainment chairman Jeff Gaspin.
The Artists in Residence project coincides with the 10 November launch of the band’s new studio album, The Circle.
The project offers an opportunity for NBCU to work with Jon Bon Jovi and the members of the band, through interviews, musical guest appearances, and guest-starring roles, to provide exclusive and compelling content across the company’s many brands — its news and cable information platforms, its cable entertainment, its broadcast network and digital assets.
"By assembling a unique mix of personal appearances on a variety of its brands, NBC Universal has the ability to offer Bon Jovi the opportunity to reach a wide audience in a variety of compelling ways, while at the same time making interesting, exclusive content available to the properties of NBCU," said Gaspin.
As part of the Artists in Residence program, Jovi has confirmed appearances on a number of NBCU platforms including the special Bon Jovi Month on the Today show in November during which they will appear live on the program on all four Wednesdays that month, capped off with a special concert performance on the plaza on 25 November .
Additionally, Jovi will appear on several NBC Entertainment programs and be the featured guest on Bravo’s Inside the Actors’ Studio. Jon Bon Jovi will be the subject of a USA Character Showcase, which will highlight Jon as both an artist and philanthropist in an on-air and on-line campaign. He will be a featured panelist at a USA Network and Tom Brokaw-sponsored Characters Unite National Town Hall, about overcoming social injustices, in Washington, D.C. on 2 December. Jovi will also be featured on NBC’s Nightly News with Brian Williams, as well as in the company’s award-winning public service campaign The More You Know with spots running on NBCU’s cable and broadcast networks. The band’s music will also be heavily integrated throughout NBC’s network and cable programming.
Jovi’s lead single from The Circle — We Weren’t Born To Follow — was written (and co-produced) by Jovi and Richie Sambora, and was produced by John Shanks, who worked with Jovi on their last two albums, Have A Nice Day (2005), which featured the Grammy winning single, Who Says You Can’t Go Home, and Lost Highway (2007).
The resulting Lost Highway World Tour was ranked as 2008’s number one top-selling tour around the world according to Billboard.
Jovi has set the standard for more than two decades as one of the most successful rock bands in the world. Globally, the Grammy Award-winning band has sold more than 120 million albums and performed more than 2,600 concerts in over 50 countries for more than 34 million fans.