MUMBAI: Global music merchandising company Bravado has entered into an agreement to manufacture and distribute merchandise for one of the most successful, prolific and iconic bands of all time, The Rolling Stones.

The agreement builds upon a recent pact between UMG and The Rolling Stones, which covers future albums by The Rolling Stones and the single most iconic catalogue in Rock & Roll, including such landmark albums as Sticky Fingers, Exile On Main St. and Black And Blue, and such global anthems as Brown Sugar, Angie, It’s Only Rock ‘N Roll and Start Me Up. Now, for the first time ever, Bravado will work with the band to create innovative and fully-integrated product offerings that make use of the widest possible array of their merchandising, audio and visual content across a variety of platforms including physical, mobile and online.

"Throughout their storied career, The Rolling Stones have created one of the world’s most seminal and awe-inspiring bodies of work, and we are delighted to welcome them to the Bravado family. Moving forward, we are looking forward to integrating all of the resources we now have on hand – from their merchandising to all of their audio and video content – to create dynamic new opportunities that combine music and merchandise in unique exclusive formats, sold to not only existing retailers but to new exciting non-traditional outlets," said Bravado CEO Tom Bennett.