MUMBAI: Colgate-Palmolive and Brooke Shields have partnered once again to create a new ad for Colgate Total.

Shields, who first debuted in a now classic print ad for Colgate in the 1970s, candidly shares in her first TV commercial for the brand, why she relies on Colgate Total to keep her mouth healthy and protected all day.

The new TV spot, called “Healthy Mouth,” begins airing this week in the US. The spot showcases Shields and her healthy smile while communicating how Colgate Total delivers advanced protection.

“It’s important for people to know that toothpastes are not created equal. Colgate Total has a patented formula. No other toothpaste works like Colgate Total, which makes it uniquely positioned to help people maintain a healthy mouth. Brushing your teeth with the right toothpaste is a major step towards good long-term oral care,” said Colgate-Palmolive Oral Care Division general manager Michael Sload.