MUMBAI: Cinedigm Digital Cinema Corp plans to more than double its network of satellite-enabled theatre locations across the United States by deploying an additional 300 locations by the end of 2010. This will increase Cinedigm’s industry leading satellite-enabled theater network to more than 575 locations.
Satellite-enabled theaters represent the best-of-breed in modern exhibition. In addition to their ability to receive the latest theatrical content via satellite – which limits the carbon footprint of Hollywood distribution, among other benefits – they can also receive and present live events, such as sports.
To present live events, theaters can add CineLive capability to their satellite infrastructure. Only 100 locations nationwide currently have this capability. That number will grow in tandem with this rollout. This elite group of theatres is equipped to bring live 2D and 3D events such the 2009 BCS Championship Game, the 2009 NBA All-Star Saturday Night events, and most recently, the 2010 NCAA Final Four and Championship games.
In addition to feature movies and alternative content, the Cinedigm satellite network delivers trailers, screen advertising, and encryption keys all via satellite, improving upon the less efficient need to deliver such content to theaters via truck.
“Satellite delivery is the most secure, the most efficient and the most environmentally friendly way to deliver movies and other content to theatres. Throughout the motion picture industry there are strong advocates leading the charge to be more ‘green.’ We expect that Cinedigm’s network expansion will serve as a catalyst for studios and independent distributors to embrace the many benefits satellite delivery brings to exhibitors and the environment,” said Cinedigm’s Media Services Group president Chuck Goldwater.
