MUMBAI: CNN.com and Google have inked an agreement that enlists Google’s AdSense advertising program to deliver site targeted advertising to CNN.com.

Through this collaboration, the AdSense service places contextually relevant ads alongside CNN.com content, allowing both small and large advertisers to target CNN.com specifically and connect with high quality content and traffic. Under the terms of the deal, Google will serve as the exclusive provider of auction-based text advertisements throughout CNN.com.

“At CNN.com, our mission is laser-focused on providing up-to-the-minute news and information to our users. Our new relationship with Google will deliver relevant ads to our users, enhancing their overall experience on CNN.com. We look forward to a successful partnership,” said CNN.com senior vice president and general manager David Payne.

“CNN.com is an important and respected news source, and we’re pleased to enhance the reader experience through the targeted placement of relevant ads. By connecting CNN.com to our valuable base of advertisers, our AdSense program provides an effective and efficient way to monetize quality online content, ultimately benefiting readers, advertisers, and CNN.com,” said Google director of strategic partnerships Marc Leibowitz.

Google offers publishers a simple way to monetise their content by connecting them with hundreds of thousands of advertisers. With a variety of ad formats including text, image and video, AdSense gives advertisers the ability to communicate their messages in compelling ways and allows publishers to customise the look and feel of their sites to give consumers the best possible online experience. AdSense has a number of targeting options so publishers can maximize their revenue potential and advertisers can effectively meet their campaign goals no matter their budget. Site targeting, a feature of AdSense available to all program participants, helps publishers earn even more revenue by connecting them with new advertisers who are willing to bid a higher cost-per-thousand impressions for space on their site.