MUMBAI: Mobliss, a provider of mobile media and entertainment and production company Endemol USA announced that Deal or No Deal, the mobile game based on the hit game show, has been downloaded more than one million times.

Less than a year after the mobile game was released on US carriers nationwide, Deal or No Deal is one of the most popular games on handsets today. With 6,000 new subscribers each day and record-breaking TV ratings, the successful franchise is an entertainment market leader on television and mobile phones nationwide.

“At Mobliss, we have been committed to building our mobile games business and the success of Deal or No Deal really validates our decision to continue to work with top brands to create casual gaming experiences that consumers want on their mobile phones,” said John Loschky, VP of Program Management at Mobliss. “With the continued success of its TV counterpart, we anticipate that subscriptions and downloads of the Deal or No Deal mobile game will only increase over time in not only the U.S., but also International markets because of the new Spanish version.”

“Our decision to bring the Deal or No Deal experience to the mobile platform has proven to be a huge win for everyone involved,” said Jon Vlassopulos, Vice President, Business Development, Digital Media and Strategic Planning at Endemol USA. “Having already successfully launched a skill based online game for Deal or No Deal we are pleased to now offer our fans a way to connect with and experience the show on every platform! All you have to do is send a text message with the word “DEAL” to the shortcode 90210. It’s that easy.”

Gamers are asked to choose a briefcase that contains a random monetary amount between $0.01 and $1 million. As each round in the game progresses, players must either stay with their original briefcase or make the choice of “Deal or No Deal”, where they will either accept the banker’s offer or test their luck with the hope that their original case holds the $1 million. Once a player decides to accept or decline the bank’s offer, the game is over.

Wireless Gaming World’s Hugo Reyes commented on the milestone by adding, “The success of Deal or No Deal shows that mobile gamers actively pursue entertainment content that isn’t just about being the hero or racing to the finish line. A gaming experience based on a hit TV game show can be just as enthralling and here you have proof.”