Mumbai: DIRECTV, Inc. and TiVo Inc. have extended their current agreement, which includes the development, marketing and distribution of a new HD DIRECTV DVR featuring the TiVo service, as well as the extension of mutual intellectual property arrangements.
Under the terms of the non-exclusive arrangement, DIRECTV and TiVo will work together to develop a version of the TiVo service for DIRECTV’s broadband-enabled HD DVR platform. The product will support the latest TiVo and DIRECTV features and services, including TiVo’s Universal Swivel Search and TiVo KidZone. TiVo will develop the new HD DVR for an expected launch in the second half of 2009.
DIRECTV will continue to develop and offer its own portfolio of industry leading set top boxes as primary offerings to both new and existing customers. This new TiVo box will be offered as an alternative choice to those DIRECTV customers who would like to add TiVo to a full line up of DIRECTV services.
"We have had a very successful history with DIRECTV. Together we brought the TiVo experience to millions of DIRECTV customers and now we look forward to launching a next generation product that uses TiVo’s latest features to truly showcase DIRECTV’s broad selection of high-definition programming — all stitched together with the elegance of TiVo’s renowned user experience," said TiVo CEO and president Tom Rogers.
Like prior products developed by TiVo and DIRECTV, the new HD offering will be marketed and sold by DIRECTV nationally to its entire customer base as part of its growing portfolio of brand name video offerings. Specific consumer pricing and packaging will be announced in conjunction with DIRECTV’s launch of the product.
DIRECTV and TiVo began their relationship in 2000 with the launch of the first DIRECTV DVR with TiVo service. In April 2006, the companies announced an extension of their commercial and advertising relationship and those commercial and advertising capabilities are further extended, and now include the new HD platform. DIRECTV and TiVo also recently deployed a software update to existing DIRECTV with TiVo boxes, which enables new features like DIRECTV’s Remote Booking.
