MUMBAI: DreamWorks Animation SKG and Mattel have entered into an exclusive licensing arrangement on DreamWorks Animation’s June 2008 release, Kung Fu Panda.
Mattel will serve as the worldwide master toy licensee for the film. The deal is the first such partnership between the leading animation studio and the world’s premier toy company.
Mattel will create a wide range of products across multiple categories of action figures, games, plush and role play for the forthcoming release.