Elvis Presley licensed for online social game & virtual merchandise

Mumbai: Entertainment Games, Inc. (EGAM) has inked a licensing agreement with Elvis Presley Enterprises Inc. (EPE) that will see Elvis become a character within a soon-to-be launched, story-driven online game.

EPE will license to EGAM photographs from the archives at Graceland for its social game for Facebook, Google+, mobile devices and the open web. The announcement is the latest of key celebrity licensing deals supporting EGAM’s game that is being developed on the company’s proprietary Heyday platform.

Elvis Presley has sold over one billion records, starred in 33 films, and was seen by thousands at live concerts. Elvis’ music and movies continue to top the charts and his home in Memphis, Graceland, welcomes an average of 600,000 guests each year.

A variety of Elvis-related, in-game merchandise will be available for players to purchase.

"Entertainment Games’ mission is to create a social game experience in which players engage in interactive stories and games that evoke the spirit of past decades and are brought to life by photos and celebrity imagery," said Entertainment Games chief creative officer F.J. Lennon. "Working with Elvis is a career highlight and a dream-come-true for the Entertainment Games team."

"Elvis has nearly five million fans on Facebook and one of the popular entertainment websites online, Elvis.com," said EPE vice president of marketing and media Scott Williams. "We’re excited that Entertainment Games is creating a place for Elvis’ fans to express their love for the king."