MUMBAI: Universal Music Group (UMG) and social networking destination and online magazine for teens Kiwibox.com have made available over 5,000, full-length, searchable UMG music videos on the website.

The videos, a result of the partnership struck between UMG and Kiwibox, bring high quality entertainment to Kiwibox’s 2.4 million teen members while providing them the opportunity to connect and interact about their favorite artists. The launch of Kiwibox Music Videos creates a branded and sponsor friendly environment where advertisers can interact with the Kiwibox teen audience around high quality video content.

"The music business continues to evolve within the Web 2.0 space and UMG’s video syndication offering is a great way for Kiwibox, which already delivers a compelling destination for the sought-after teen market, to create an even stronger media experience. Kiwibox effectively taps into a targeted group of teen listeners and the new agreement allows UMG to showcase our top video content to the very group that most closely identifies with it," said Universal Music Group senior vice president eLabs Larry Baach.

"More than 93 per cent of teens are online and well over half of them are embracing both music and online video on a regular basis. Given this, it was a logical next step for Kiwibox.com to begin offering our members streaming music videos. UMG is one of the premier providers of this content and we are confident our teen community will welcome this exciting new addition to Kiwibox.com," added Kiwibox.com COO and co-founder Mike Howard.