MUMBAI: EMI Music announced a deal with MixAlbum.com service, as featured on the BBC2 smash hit show Dragons’ Den. It is the first of a raft of new deals EMI is able to pursue following its recent move to offer consumers higher quality, DRM-free downloads.

Newly launched MixAlbum.com is the world’s first and only fully automated DJ mixing system, allowing consumers to create their own mixed playlists after making a selection of their preferred tracks. Music from EMI label Positiva as well as all EMI dance related catalogue will be made available to consumers for purchase.

Music fans can create as many personalised mixes of their playlists as they like, copy them to CD or MP3 player, and listen to the tracks as a fully mixed dance compilation. For the first time ever it allows listeners with no DJ experience to create their own mix compilation of tracks, with Mixalbum.com doing the hard work. Fans can also customise their mixes by alternating the tempo and choosing between smooth or mashed up styles.

The deal allows music fans to create playlists in the higher quality (320 kbps) MP3 format, with the DRM-free element ensuring full interoperability of digital music across all devices and platforms, including mobile phones.

EMI Music UK head of online sales Graeme Rogan said, “The deal with MixAlbum.com marks the first in a long line of deals with specialist digital retailers that have only been possible following our decision to go DRM-free.”