Wong Kar Wai to create movie for Philips’ TV


MUMBAI: Jury president of the 2006 Cannes Film Festival, film director Wong Kar Wai, has been specially commissioned to create a short movie for Philips’ next generation Ambilight television, which will be premiered at IFA in Berlin on 30 August.

Inspired by the concept of seduction by light, the short film, will be shown exclusively on next generation Ambilight televisions where light and color will be brought to life in an unparalleled, highly visual and immersive fashion, drawing the audience into the full emotional experience Ambilight offers.

Starring Amelie Daure, an up-and-coming French actress who has starred in various French films including Les Tremblements Lointains, the exclusive content will feature iconic imagery, blending color and light, to create a cutting edge visual experience.

“Color and light are important elements in the creation of an absorbing viewing experience. I’m very pleased to be working with Philips on this exciting project,” said Wong Kar Wai.

“Innovation isn’t just about increased functionality anymore. It’s about creating experiences, seducing the senses and bringing emotion into the world of technology. That’s why the movie for our campaign to launch the next generation of Ambilight had to be crafted by a master of seduction in cinema,” said Philips Consumer Electronics CEO Rudy Provoost.

Recognized for his creativity and distinct artistic direction, Wong Kar Wai has won many film awards. In May, he kicked off the 2007 Cannes Film Festival with his new film My Blueberry Nights, starring Norah Jones, Jude Law, David Strathairn, Rachel Weisz and Natalie Portman. Other award winning films by Wong Kar Wai include 2046, In the Mood for Love and Happy Together.