Mumbai: Entrepreneur Media announced a new advertising sales structure that further unifies the media company’s many properties — from websites and magazines to books and events.
As the largest independent business media company serving the small business community, the company’s new arrangement continues to facilitate the development of integrated programs that advertisers demand.
As part of the new structure, Entrepreneur former VP of sales-east Bob Kelly, transitions to a new role as VP/publishing director, and Justin Koenigsberger steps into the role of director of advertising sales.
Both Kelly and Koenigsberger will oversee all ad sales operations to better facilitate integration, and the entire sales team will focus more acutely on developing new ideas together that integrate their respective platforms.
"It’s always been Entrepreneur’s top priority to listen to advertisers’ needs and answer them with expertise in reaching this market," says Kelly. "With new directives and focused leadership for our sales team, we now have the system in place to better support the innovative thinking that comes with offering advertisers exciting opportunities across all properties."
Entrepreneur VP/corporate publisher Ryan Shea adds, "Our ability to shift quickly and strategically to best fulfill advertisers’ goals is an advantage few other media companies have. We are constantly making adjustments to expand upon our leadership in this market. This is simply the next step for us."
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