MUMBAI: ErGo Media Capital, an entertainment and media investment firm headed by former Cinetic Media co-founder Matt Littin, has launched in New York.

The company will provide venture capital and private equity funding to companies in the film, video game, music, television and new media spaces at stages ranging from startup to growth to expansion, providing up to $15 million in equity per transaction. The company is backed by ErGo Ventures.

"With revolutionary changes taking place in technology and consumer behavior, and a historic recession further pressuring traditional business models, the entertainment and media landscape is being reshaped. The company is positioning itself at the leading-edge of these changes, providing risk capital to innovative companies at a moment when financing is relatively tight. It’s an exciting moment to be launching our firm," said Littin.

ErGo Media Capital will pursue opportunities both alone and alongside strategic partners such as film distributors, video game publishers and venture capital firms looking at both established and emerging markets. The firm will also consider joint ventures, structured finance opportunities such as distributor slate co-financing and P&A deals, and M&A transactions such as rollups or library acquisitions. Individual project finance, including single film and video game investments, will be considered but will require North American distribution prior to funding.