Mumbai: eVOC Insights, a customer experience consulting firm, and RelevantView, a leading technology provider of web-based research solutions, announce the release of a new syndicated social networking report, ‘The Changing Face of Social Networking – Move over MySpace, There’s a New Kid in Town’. This report explores the proliferation of social networking sites and identifies what key attributes are required to become a leader in this new and rapidly growing space.

MySpace is one of the largest social networking sites with more than 100 million reported members since its inception in 2003, and more than 255,000 new members joining every day.

Facebook is beginning to gain ground, achieving more unique users than MySpace for the first time in 2007 and seeing more active and frequent daily visitors than MySpace in 2008.

As new players continue to enter the social networking space, there is a clear need to understand how current social networking users perceive these new sites and identify what key features are required to prevent loyal users from being wooed by the ever growing competition.