Korean soccer fans that were unable to travel to South Africa were pleased to watch the FIFA 2010 match in 3D, thanks to Lotte Cinemas’ live 3D broadcast using world’s most adopted RealD 3D systems and GDC servers.
The match between Korea and Argentina on 17 June attracted fans to Lotte’s 52 cinemas with live 3D broadcast – the first live 3D FIFA World Cup broadcast in Korea and also the world’s first 3D FIFA World Cup broadcast, made possible using GDC’s SA-2100 series of servers. As a technology leader, GDC has always been quick to respond to technology innovation in digital cinema. Live 3D FIFA World Cup broadcast is made possible using network streaming for live broadcast technology, a unique feature in GDC servers. The 3D MPEG2 signal from FIFA is transmitted via satellite and upon receipt by the GDC server, gets decoded and converted from 2D to 3D, before finally appearing as true-to-life 3D images on the screens of Lotte’s 52 cinemas. Wearing light and ergonomically designed glasses from RealD, cinema audiences can enjoy watching a 90-minute match without feeling any discomfort or image blurring. On the other hand, 30 Lotte sites have been retrofitted with RealD-endorsed Etoniq SS-2400 silver screens to give audiences a higher level of visual 3D enjoyment.
“The success of live broadcast of 2010 FIFA World Cup in 3D exemplifies not only GDC’s technical capability, but also our vision in digital cinema technology. This project would not have been successful without the technical support given by Lotte Cinemas and Eugenetek, a GDC dealer and South Korea’s leading cinema equipment and service provider” said GDC Technology founder and CEO Dr. Man-Nang Chong.
