MUMBAI: Reinforcing its global leadership in digital cinema, Thomson, through its Technicolor Digital Cinema business, is the first to deliver a motion picture via satellite day-and-date to international and domestic theatre locations utilizing an integrator neutral digital cinema distribution network.

This achievement marks the first time an integrator such as Technicolor has transmitted a feature to theatres equipped with its own digital projection systems as well as to theatres with systems managed by other integrators. “It’s an important step forward in establishing the vendor-agnostic distribution model that the studios have been asking for,” said Technicolor Digital Cinema COO and Technicolor Theatrical Services executive vice president Curt Behlmer.

Technicolor now provides a full-service digital distribution network that offers both electronic and physical delivery of digital content to theatres worldwide. “We are no longer limited to satellite deliveries that only reach theatres with Technicolor-owned digital projection systems. Our integrator neutral distribution network, combined with our world class physical distribution operation, enables us to deliver any content to any system, anytime, anywhere,” states Technicolor vice president digital distribution services Joe Hart.

Technicolor’s satellite network is currently capable of delivering digital content to over 200 theatre locations in North America and Europe, and will expand in parallel with increasing digital cinema projection system installations.

Transformers also marks the debut of Technicolor Digital Cinema’s 24/7 toll-free worldwide exhibitor customer support call center, offering both translation and interpretation services, managed from Technicolor’s distribution facility in Wilmington, Ohio.

Released domestically on 3 July, Transformers is a DreamWorks/Paramount co-production in association with Hasbro.