MUMBAI: Hairstylist David Babaii and actor Kate Hudson have combined their passion for nature and beauty to create David Babaji For Wildaid, a new brand of professional haircare products and styling tools.

A percentage of the revenue from the line will benefit the global wildlife conservation organization WildAid, which works with governments and communities of the world to reverse the devastation of our planet’s wildlife. Their mission is to end the illegal wildlife trade within our lifetimes, allowing threatened species to recover to safe levels.

Says Hudson, who will be featured in the print campaign for the product, “I’ve been asked to do a lot of campaigns in the past and this feels like the perfect fit for me. David is the best at what he does and he’s put so much of himself into the development of this line. And the fact that we can do it in an ecologically responsible and animal-friendly manner that can help preserve wildlife is what makes this truly special.”