Jackie Chan to endorse Salton’s grills

MUMBAI: Salton, Inc. has inked an agreement with actor Jackie Chan to endorse a line of George Foreman branded electric grills in the Asian market.

Jackie Chan will team up with George Foreman on a line of grills that will bear Chan’s likeness and endorsement and that will be promoted and sold in various countries throughout Asia. The two will join talents in a marketing and direct advertising campaign that Salton will execute in the region in the second quarter of 2007.

Chan says, “My father was a chef and he even trained me to be a chef so I know my way around the kitchen. I have always been excited by the excellent quality of the Foreman grill and the tremendous innovation that it has brought to healthy cooking. I am happy to be working with George Foreman and Salton to introduce this exciting line of products to the Asian market.”

Foreman adds, “George and Jackie will knock out the world with the “Lean Mean Fat-Reducing Grilling Machine”. We want to show everyone how easy it is to maintain a healthy lifestyle using our grills. Next stop: Asia!”

Salton expects that the association with Jackie Chan will bring the Foreman grill to millions of people in Asia and anticipates a similar success to their launches in Europe, Australia and South Africa.

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