MUMBAI: Jon Bon Jovi has partnered with Hard Rock International, wherein he has lent an original Bon Jovi design to create the Signature Series: Edition XXVI – a limited-edition T-shirt and pin, which will benefit the Philadelphia Soul Charitable Foundation, "one Soul at a time," a nonprofit organization dedicated to helping the lives of those in need.
Jon Bon Jovi is the most recent artist to become part of Hard Rock’s Signature Series T-shirt program, which has helped to raise millions of dollars for charitable causes worldwide.
"Over the years spent building homes and rebuilding communities with the Philadelphia Soul Charitable Foundation, I’ve seen that people want to contribute to something they believe in," said Bon Jovi. "With Hard Rock as a worldwide partner, the Signature Series lets fans contribute to our future builds."
The Signature Series T-shirt: Edition XXVI features Jon Bon Jovi’s signature and original art consisting of Rock and Roll imagery. Draped with a banner bearing the band’s name, the heart pierced by a winged dagger was created by Bon Jovi and is set on a black T-shirt, available in men’s and women’s sizes.
Hard Rock’s limited-edition Jon Bon Jovi Signature Series is currently available online at http://www.hardrock.com/rockshop and at Rock Shops at Hard Rock Cafes, Hotels and Casinos worldwide.
"Jon Bon Jovi has been one of the world’s most successful and popular artists for more than two decades, and we are proud to have such a celebrated artist and philanthropist become part of Hard Rock’s renowned global Signature Series T-shirt program," said Hard Rock International president and CEO Hamish Dodds. "We are honored to be able to show our support for his Philadelphia Soul Charitable Foundation and help to break the cycle of poverty and homelessness."