MUMBAI: Mobile TeleSystem (MTS) and The Walt Disney Company signed a deal to deliver Disney’s movies and television shows via the Internet in Russia.
MTS will deliver Disney’s content to the Russian market through its proprietary content portal Omlet.ru, allowing Russian consumers to access legal content from one of the Hollywood’s major studios.
Omlet.ru users can access around 100 Disney’s movies, including such hits as Surrogates, National Treasure, The Proposal, G-Force, Pirates of the Caribbean, the animated film Up, Lost television series and more.
Under the terms of the agreement, the Disney catalogue on Omlet.ru will be regularly updated, and new DVD releases will be simultaneously available for download or streaming on the MTS content portal. During 2010, MTS expects to deliver some of the most anticipated Disney releases to Omlet.ru, including Alice in Wonderland, Toy Story 3 and Prince of Persia: The Sands of Time. Omlet.ru users can either download or steam new releases from Disney, with the price for download ranging from 100 to 150 rubles and for streaming from 60 to 75 rubles. Older hits from the Disney catalogue will cost 75 rubles to download and 40 rubles to stream. Omlet.ru content is available on PCs/laptops and mobile devices, allowing to download or stream movies both at home and on-the-go.
"The development of innovative technologies and the growing popularity of the Internet contribute to the increasing demand and consumption of digital content. To that end, MTS is focused both on the development of the necessary mobile and fixed infrastructure and on the delivery of the wide selection of top-rate content to the market. Omlet.ru portal is the primary destination in Russia allowing all Internet users to enjoy legal content from the leading studios," said MTS Vice president and chief commercial officer Mikhail Gerchuk.
“Disney aims to provide Russian Internet users with the most comfortable access to its movies. We are very interested in the development of digital distribution of legal Disney content in Russia," added Disney head Russian office Marina Zhigalov-Ozkan.
