MTV, Corus Entertainment expand partnership


MUMBAI: Canadian media company Corus Entertainment Inc. and MTV Networks International (MTVNI) announced plans to extend their multi-year broadcast partnership for Nickelodeon content to encompass all digital rights for Nickelodeon and related brands, covering broadcast, broadband, mobile, video-on-demand, pay-per-view, electronic sell-through and gaming.


Under one new multi-platform agreement, Corus will have Canadian rights across all media for Nickelodeon’s award-winning TV properties including — SpongeBob SquarePants and Dora the Explorer — enabling multiplatform management across TV, Internet and mobile.


As part of the agreement, Corus will also represent Nickelodeon’s popular kids and family websites, including, for advertising sales in Canada.


“Corus has enjoyed a successful relationship with Nickelodeon for many years, but this venture takes our partnership to a whole new level. By enriching the interactive experience with Nickelodeon content, we’re dialing up audience’s involvement, which, in turn, builds viewer loyalty. Viacom has made an extraordinary commitment to digital content which Corus can leverage successfully with our strong television brands and advertiser relationships,” said Corus Entertainment president, television Paul Robertson.


“MTVNI is the global leader in creating and packaging innovative multi-branded content and this newly deepened, customized partnership with Corus will now deliver the Nickelodeon programming Canadian kids have come to love across every platform they use,” noted MTV Networks International president Bob Bakish.