MTV, Yahoo! join hands for MTV Movie Awards

MUMBAI: MTV and Yahoo! Movies have inked a partnership, working with Mark Burnett Productions, to enhance the “2007 MTV Movie Awards” experience like never before by giving fans the opportunity to participate in the show via a new website on Yahoo! Movies.

This year, fans will be given the chance to realize their dreams of standing on stage at the “2007 MTV Movie Awards” to accept the legendary golden bucket of popcorn in front of Hollywood’s movers and shakers.

Through “MTV Movie Awards on Yahoo!,” aspiring filmmakers will be offered the platform to showcase their twisted genius and story-telling talent. The interactive site, launching 23 April, will allow them to submit their own original movie shorts parodying films from the past year for consideration in the first ever “Best Movie Spoof” User Generated Category. The undiscovered talent will be revealed to the world during MTV’s live 3 June broadcast from the Gibson Theater in Universal City, California.

In addition to the movie spoof award, MTV, Yahoo! Movies and Mark Burnett Productions are developing a section on this new interactive site where viewers can create their own culture of sorts — whether it’s commenting on the user-generated submissions or posting photos and videos. Select content from the site will also take center stage at the awards on a “World Wide Web Wall” that will be integrated into the live broadcast, giving a voice to all the those up-and-coming filmmakers or those who simply like to quarterback from the sidelines.

“How many of us have seen a movie and thought, ‘I could produce something better, something funnier, something cooler?'” asked Christina Norman, President of MTV. “MTV and Yahoo! Movies attract the world’s most creative minds and we know that somewhere out there is an imaginative filmmaker with a fresh take on today’s movies. Together, we’re giving them a chance to share their inspiring, weird or hilarious work and reward their personal sacrifices and countless hours of filming and editing with … a cheesy bucket of gold- plated popcorn.”

“This competition breaks new ground in changing the way we discover talent, giving amateur movie makers an opportunity to walk away with the Golden Popcorn, ” said Vince Broady, head of Entertainment for Yahoo!. “This is part of Yahoo’s continued commitment to give our users the chance to participate in the biggest entertainment events of the year. It’s not enough to put them in the front row — we want them on the stage.”

All aspiring content creators are encouraged to upload their submissions via Yahoo! Movies while other visitors to the site can rate and discuss the submissions. The final five nominees will be flown to the “2007 MTV Movie Awards” in Los Angeles. The fans will then vote on which of the five nominees takes home the new “Best Spoof MTV Movie Award.”

On the “MTV Movie Awards on Yahoo!” site, each award category will be featured and fans can then vote on for their favorites in MTV’s infamously irreverent categories including “Best Kiss” and “Best Villain.”

BOC Editorial

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