MySpace & Fox International Channels ink multi-territory ad deal


MUMBAI: MySpace and Fox International Channels (FIC) have inked a multi-territory partnership under which FIC will manage local advertising, marketing, and promotion across a number of territories.

MySpace advertising and local sites in Brazil, Argentina, Spain, Italy, Poland, Mexico, and Turkey will remain active through the partnership.

"The new partnership with FIC allows MySpace to reduce operational costs and better leverage our local knowledge and relationships. This initiative, which is the first result of our international operational review, will allow MySpace to continue serving the needs of our users, partners and advertisers across some of our fastest growing territories," said MySpace CEO Owen Van Natta.

Starting today, FIC – which operates 170 linear and non-linear television services, their respective websites and an international online advertising business – will manage marketing and advertising sales for MySpace in Argentina, Brazil, Spain, Italy, Poland, Mexico, and Turkey, effectively expanding the local reach of MySpace with advertisers in these territories.

"We’re delighted to work with MySpace’s international operations across Europe and Latin America. We look forward to jointly leveraging our Internet and advertising expertise to create meaningful experiences for MySpace’s international audience and its many global advertisers and affiliates," said FIC chief operating officer Hernan Lopez.