MUMBAI: Hilary Hoffman has been named to the newly-expanded position of executive vice president, marketing and Lea Porteneuve has advanced to senior vice president, communications & publicity for Universal Studios Home Entertainment (USHE).

In her new capacity, Hoffman will oversee all facets of marketing for USHE, including creative and content development. She will continue to drive the marketing strategy for all Blu-ray and DVD new release, catalog and television titles, as well as for all emerging digital platforms.

"Over the years, Hilary has made significant contributions to our overall success. She has developed strategic marketing campaigns that have stood out against the competition and driven consumer sales beyond industry expectations. Her vast insight and expertise will be vital to our efforts as we continue to aggressively promote burgeoning physical and digital platforms,” said USHE president Craig Kornblau.

Hoffman, who has been with USHE since 1994, previously served as senior vice president, brand and digital marketing. During her 15-year tenure, she has managed marketing for USHE’s domestic and international businesses. She will continue to report to Kornblau, Universal Pictures president of marketing and distribution Adam Fogelson and Universal Pictures president of marketing Eddie Egan.

In her expanded role, Porteneuve will serve as chief spokesperson for USHE, oversee all business, technology and executive communications and supervise strategic publicity initiatives for the Blu-ray and DVD launches of key film and television titles. She is also the company’s principal PR strategist on cross-studio committees dedicated to the advancement of the home entertainment industry, which includes serving as a member of the Communications Committee for the trade association the Digital Entertainment Group (DEG).

"Lea is a seasoned communications strategist who is equally accomplished in the realms of publicity and corporate communications. We’re very excited to announce this expansion of her already considerable responsibilities within our division," said Kornblau.

Before joining USHE in 2004, Porteneuve spent nearly a decade at Metro-Goldwyn-Mayer Studios, where she advanced to vice president, corporate communications. Porteneuve reports to Hoffman and Universal Pictures executive vice president of marketing and publicity Michael Moses.