Mumbai: MySpace has signed a new global partnership with leading content distributor ShineReveille International. The deal empowers MySpaceTV (http://www.myspacetv.com) to internationally distribute its original content series in various forms including international television, DVD, and merchandise.
 
News of the MySpaceTV and ShineReveille partnership was officially announced at the MIPTV conference in Cannes, France where MySpace Managing Director of International Travis Katz is presenting the keynote address at the social networking seminar.
 
"MySpace provides the creative community with a launch pad to virally test and distribute content to the world’s largest focus group," says Katz. "MySpaceTV has quickly become Hollywood’s digital playground and our relationship with ShineReveille opens up the globe to MySpace’s international content creators."
 
As the newly merged sales and distribution arm of Shine and Reveille, ShineReveille International is a member of the Shine Group of companies that includes Shine, Reveille, Kudos, Firefly and Princess Productions; the company distributes a broad array of programming from independent producers and US networks to more than 150 territories worldwide.
 
Shine group president Alex Mahon said, "MySpaceTV is a proven fertile ground for emerging creative approaches and techniques; this deal gives their content the opportunity to transfer directly to traditional platforms." ShineReveille International president Chris Grant added, "There is an appetite to create versions of successful online content that can work for the traditional television platform, as MySpace have already demonstrated. This partnership allows this to be taken to the next level."
 
The distribution deal enables MySpaceTV content to be sold exclusively to television and traditional media by ShineReveille International, while MySpace retains all distribution rights in the US as well as international web and mobile distribution rights. Currently ShineReveille has no plans to produce content for MySpace.
 
Partnering with ShineReveille creates a new distribution model and will make MySpaceTV programming available to distribution platforms such as television, DVD and merchandise outlets worldwide. The financial terms of the partnership were not disclosed.