NVIDIA forms strategic partnership with MotionDSP


Mumbai: NVIDIA Corporation has announced a strategic partnership with
digital video software applications provider MotionDSP. MotionDSP
relies heavily on the computation power of NVIDIA CUDA technology to
accelerate its breakthrough video enhancement software that
significantly improves the visual quality of consumer-created videos.

MotionDSP engineers were able to achieve a 500% increase in numerical
software performance after porting to CUDA. MotionDSP’s revolutionary
video enhancement technology–shown with CUDA acceleration for the
first time at last month’s NVISION 08 conference–allows users to
clean up videos from cell phones, still cameras, camcorders, or the
Internet. By tapping into the parallel cores of NVIDIA GeForce GPUs,
and utilizing NVIDIA CUDA technology, MotionDSP’s software can achieve
real-time performance, something not attainable with today’s CPUs, a
company release said.

"MotionDSP’s powerful video software is one of the first consumer
applications to use the power of CUDA, and will provide a new
benchmark for consumer video processing on PCs," said NVIDIA senior
vice president of marketing Dan Vivoli. "MotionDSP’s technology has
also been universally acknowledged by press, analysts, and consumers
as the best on the market for improving consumer video. As the pioneer
in visual computing, our partnership with another visual software
innovator made perfect sense."

MotionDSP’s software, codenamed "Carmel", uses sophisticated
multi-frame methods to track every pixel across dozens of video
frames, and reconstruct high-quality video from low-resolution
sources. MotionDSP’s software significantly reduces compression and
sensor noise, improves resolution, and corrects for poor lighting

"NVIDIA is leading the market in visual computing on the PC and we are
extremely excited to have them as a partner," said Dr. MotionDSP CEO
Sean Varah. "CUDA redefines what the PC is capable of achieving in
computing. In our case, CUDA enables MotionDSP’s software to run in
real-time, allowing our Ikena software to evolve from an offline video
forensics tool to a real-time consumer application. Our CUDA-powered
"Carmel" software will be easy enough for anyone to use and will make
powerful video processing on any NVIDIA-based PC a ubiquitous

MotionDSP expects the retail version of its consumer software to be
released in Q1 2009.