Oakley does in-film placement in Terminator Salvation


MUMBAI: Oakley, Inc’s S.I. Assault Boot has an in-film placement in Terminator Salvation, the fourth installment of the Terminator film franchise.

The civilian version of combat gear developed for the US Elite Special Forces, Oakley’s S.I. Assault Boot is worn by the character John Connor played by Christian Bale.

"We poured every bit of technology we could into the S.I. Assault Boot because we made it for those whose lives depend on their gear. You won’t see its durability or comfort on the big screen because film is about visual style. When the filmmakers chose our boot for the new installment of the famed ‘Terminator’ franchise, they honored the designers who took all that technology and shaped it with the art and authenticity of an Oakley original," said Oakley president Colin Baden.

Oakley will be presenting promotional tie-ins to the movie, which opens nationwide on 21 May. Oakley Stores throughout the US and at select locations in Canada will provide two complimentary movie passes to the film with purchases of $175 or more, while supplies last.

Terminator Salvation is directed by McG from a screenplay by John Brancato & Michael Ferris. The film also stars Sam Worthington, Anton Yelchin, Moon Bloodgood, Bryce Dallas Howard, Common, Jane Alexander and Helena Bonham Carter. The movie is being distributed domestically by Warner Bros. Pictures. Columbia Pictures is distributing the film in most international territories.