MUMBAI: MOFILM, the agency that connects brands and filmmakers, announced that Jon Landau, producer of the two top-grossing movies of all time, Titanic and Avatar, has taken on the role of Chairman on MOFILM’s advisory board.

Landau will also head the jury who will decide the overall winner at the MOFILM award ceremony at the Tribeca Film Festival in April.

A call for entries has been issued for Cadillac, Chevrolet, AT&T, Pepsi and a mysterious secret brand, whose identify will be revealed at a later date. An overall winner will be decided and announced on that night and will take home the prestigious ‘Moby’ statuette.

Landau will also be working on a number of projects with MOFILM filmmakers, including the production of a short video for Chevrolet Europe with Henry Schofield, the overall winner of MOFILM Barcelona 2010.

Landau said, "I’ve never failed to be impressed with the creativity and the quality of work that MOFILM filmmakers produce. It’s exciting to be involved with a company that supports aspiring filmmakers, giving them the opportunity to produce work for big brands and be well rewarded for it. I’m greatly looking forward to spending time with the winners during their trip to Tribeca."

MOFILM CEO Jeffrey Merrihue said, "Jon has been a long-time supporter of MOFILM and what we are trying to achieve. He attended two of our award ceremonies in 2010 and our filmmakers really appreciated the time and industry insights that he gave them."