MUMBAI: MIPCOM and the Mobile Entertainment Forum (MEF) announce their partnership at MIPCOM 2009.

MEF, the global trade association for the mobile media industry, will bring its expertise to MIPCOM with a line up of events on 8 October, including a keynote address by ZED Group founder, president and CEO Javier Perez Dolset, a panel focusing on mobile applications and a breakfast workshop during which new revenue opportunities will be discussed.

These events come as part of the MIPCOM 2009 Connected Entertainment conference programme dedicated to mobility of content and the impact of multi-screen content distribution in the home.

During his keynote, Dolset will share his vision of the future of the multi-platform digital content business while discussing Zed’s experience as a premier mobile content retailer and highlighting new industry opportunities for content owners.

During the breakfast workshop hosted by MEF, panelists from the BBC, O2, Vodafone, mBlox, MEF and Accenture will outline the opportunities offered by Smart Pipe Enabling Services for future mobile content marketing and distribution.

MEF executive director Rimma Perelmuter said, "MIPCOM is an ideal partner for revealing the industry’s increasing focus on convergent media. We share a common view on the opportunities presented to us by the mobile platform and are delighted to collaborate with MIPCOM."