MUMBAI: Rentrak Corporation has appointed David Paiko as vice president of business development for its Home Entertainment Essentials (HEE) division.

Paiko is responsible for developing new and managing the existing relationships with Rentrak’s studio, agency and video game partners for Rentrak’s Home Video and Retail Essentials services, plus its Video Game Ad Monitor services. He will lead the sales and marketing efforts from Rentrak’s Los Angeles office.

"We are pleased to add David to the Rentrak team as we continue to expand our home entertainment offerings to provide the most timely and accurate insight for home entertainment media measurement. David’s diverse roots in home entertainment provide the exact experience needed to lead the development of this growth area," said Home Entertainment Media & Digital senior vice president Christopher Roberts.

"I am excited to be joining Rentrak because of their leadership position in the industry and am eager to help add new clients and new partners to Rentrak," added Paiko.