Rentrak names Brent Rosenthal as vice chairman of Board of Directors


MUMBAI: Rentrak Corporation’s board member Brent Rosenthal has been named to the newly created position of vice chairman of the Board of Directors.


Rosenthal has served on Rentrak’s Board since August 2008 and is currently chairman of the Audit Committee and a member of the Nominating & Governance Committee. His new role recognizes Rosenthal’s significant contributions to Rentrak over the past several years.


Rosenthal, a partner in affiliates of W.R. Huff Asset Management, was instrumental in strengthening Rentrak’s management team by helping to recruit Bill Livek to the company as CEO, as well as leading the effort to enhance the company’s Board of Directors with the recruitment of Bill Engel (Chairman, Consumer Orbit), Richard Hochhauser (former President & CEO of Harte-Hanks, Inc.), Anne MacDonald (Executive Vice President, CMO at The Travelers Companies), and Martin O’Connor (Partner with O’Connor, Morss & O’Connor). Since Rosenthal joined the company’s Board, Rentrak’s share price has increased more than 70%.


"Starting three years ago, Rentrak initiated a data revolution offering TV database products that integrate viewing behavior with segmentation systems to best meet the needs of the entertainment and advertising industries in the 21st century and beyond. Brent’s impressive experience with media companies, combined with his significant financial expertise and business acumen, has been invaluable to Rentrak. He has played an instrumental role in strategically guiding our company to become the leader in advanced media measurement services. Additionally, Brent’s hard work and extensive industry contacts have proven very important to our revenue and acquisition success," said Livek.


"The traditional definition of television audience measurement has long been based on reach and delivery. As content viewing options continue to proliferate, Rentrak has similarly evolved its multi-platform media measurement capabilities. From linear television and video-on-demand to theatrical, broadband, mobile and home entertainment, Rentrak provides the accurate metrics needed to move the industry forward. We anticipate that providing these database services to our customers will enhance Rentrak’s shareholder value," said Rosenthal.