MUMBAI: Children’s entertainment brand Nickelodeon and Sony Music Label Group and Sony BMG Commercial Music Group have signed a partnership to co-develop, co-produce and co-finance television and music projects over the next four years.

The deal was announced by Judy McGrath, Chairman and CEO of MTV Networks, and Rob Stringer, Chairman of Sony Music Label Group.  The deal calls for the development and production of projects ranging from television series and original movies to air on Nickelodeon, to multiple records released over the next four years. The deal also has the potential to unlock additional opportunities across multiple lines of business, in areas like apparel and electronics.

The first project to come out of the partnership will be the Fall release of the original music soundtrack from the hit ‘tween series, The Naked Brothers Band, Nick’s rock ‘n roll “mockumentary” comedy.

Nickelodeon and Sony first partnered in 2004 to further expand Nick Records and the network’s presence in the music business, and create a major music brand for kids and ‘tweens. The companies have worked together on previous albums including “Dora the Explorer,” which achieved Gold Album status, “Dora Dance Fiesta,” “Backyardigans,” SpongeBob SquarePants “The Yellow Album” which achieved Gold Single status, among others.