MUMBAI: New Line Cinema has named Caleb Weinstein as its new senior vice president of business development and digital strategy. The announcement was made by New Line chief financial pfficer Stephen Abramson, to whom he reports.

Weinstein joins New Line from MTV Networks where he most recently served as senior vice president of strategy and business development and oversaw all digital efforts for the MTVN Entertainment Group, which includes Comedy Central, Spike TV, TV Land, AtomFilms.com, iFilm.com, GameTrailers.com and xFire.

“Caleb’s extensive background will be an asset to New Line’s overall business development strategy. Particularly in new media, he will be immensely resourceful in enhancing our products on multiple platforms,” says Abramson.

At New Line, Weinstein will be responsible for new business opportunities, film performance analysis and the ongoing development of New Line’s digital strategy.