The contract is a repeat order, which involves the deployment of  200 GDC SX-2000A Digital Cinema Servers with Integrated Media Block (IMB). Full deployment is scheduled for completion by 2013.

Jinyi operates nearly 50 wholly owned theatres namely Jinyi International Cinemas in more than 30 cities including Guangzhou, Beijing, Shanghai and Shenzhen among others with more than 300 screens. Jinyi owns 19 franchised theatres with approximately 100 screens, bringing its screen total to 400. According to the “2010 Chinese Film Market Review”, Jinyi Zhujiang Movie Circuit earned box office revenues of nearly RMB700 million in 2010, ranking it 6th among cinema chains nationwide.

“We’ve  been installing GDC digital cinema servers since 2005.  The facilities of our digital theatres have been enhanced. GDC’s exceptional products and quality services have reassured us that we will be able to deliver a great moviegoing experience to our customers. We have been very pleased with the overall process of working with GDC and are certain to continue using GDC servers in the future,” said Jinyi Zhujiang Movie Circuit general manager Xu Binbiao.